Nour El Safoury presented Mapping Cinema Audiences: Egypt during the seventh edition of the Mawred Meetings for Cultural Policy. “Mapping Cinema Audiences” is a research project, culminating the aforementioned publication, undertaken by NAAS to understand the cinema-going habits and behaviors of audiences in Egypt today and ultimately to isolate criteria that would allow for the assessment of audience building and marketing and communication initiatives in various film exhibition spaces in the Arab region.